Posted on July 22nd, 2014
Once you have a website up and ready-to-go, the next step is getting it noticed by search engines and the people using them. Search Engine Optimization (SEO) may seem like a daunting thing to undertake on your own, but there are some simple ways you can start increasing your visibility through your content and code. This is a large area of discussion with many different opinions, especially since the algorithm search engines use isn’t constant or publicly available, but based on current understanding of the algorithm, here is a basic guide to increasing the chances of your website appearing higher in result pages.
This seems like a given, but write and create high-quality content on a regular basis, and gear it towards the people viewing your site, not search engines.
Although it’s important to make efforts that help SEs crawl your site, focus your efforts mainly on your audience, and you will naturally improve your visibility. People will return to your site for your awesome content, link to it in their social media platforms, and it will spread naturally through your users.
Speaking of social media, make it easy for users to spread your content. Add buttons to your pages to share, like, and tweet, and finding a way to promote your content will be one less thing users have to do on their own. Be relatively selective about the platforms you use to promote your sites, instead of spreading yourself too thin over many social platforms.
Your code should be clean, valid, and properly tagged - but this is already the case, right? They are other concrete ways to make it easier for SEs to crawl your site.
I recently set up Webmaster Tools on my sites. Along with Google Analytics, this is a helpful tool for optimizing your sites, tracking user data, and understanding and improving your code. Webmaster Tools provides helpful video tutorials and links to other tools including schema.org, a collection of markups to include in your code to improve SEO. I’m still researching this, but there is a vast library of schemas to use, and information on making your site more visible to SEs. Google Analytics helps you see where your traffic is coming from, which can be beneficial in showing you where you efforts are paying off and deciding on which social media platforms to promote your work.
What SEO improvements would you recommend for new websites? Have you found that making small changes makes a difference in your overall visibility? @alisenhazzard